Glassdoor is a great starting point for employers looking to get a quick, 30,000-ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily
Martin Predd
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer
How to Put the “Candid” Back in Candidate Experience Surveys
At Change State, we firmly believe your current and prospective employees are your best customers, yet when it comes to collecting feedback from these audiences, a host of special considerations applies. Unlike a business’s traditional “customers”, prospective employees are both evaluating
What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. Site visits. Focus groups. One-on-one team member
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance
Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking
Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it’s one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment
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