Employer Branding
Why EVP Validation Matters: Insights from Tropicana
In our recent blog post, “How Generative AI Is Shaping the Future Workforce”, we explored how AI is transforming
In our recent blog post, “How Generative AI Is Shaping the Future Workforce”, we explored how AI is transforming
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight with many
When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the
With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools like Altru, which
In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining what’s important to employees when choosing an employer (also called employer brand
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
“Adversity doesn’t build character – it reveals it.” -James Lane Allen In the wake of the global COVID-19 pandemic, organizations are rightly consumed by the pressing work at hand – how to survive the worst economic crisis since the Great
For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the parallels between
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Copyright © 2025 Charge State. All rights reserved.
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Copyright © 2025 Charge State. All rights reserved.
