4 min read

When we founded Change State in May of 2019, we set out to elevate the expectations of recruitment marketing agencies. To us, this means helping organizations grow in areas well beyond spending advertising budgets. We take the initiative to keep a pulse on new tools and technologies, while also never losing sight of what matters most to TA teams: finding quality, relevant candidates to fill open roles.

Ultimately, we believe the more a company knows about their employees, candidates, and recruitment experience, the more effective their talent acquisition strategy becomes.So today, I’m thrilled to announce that we’ve acquired Joyful Squad, an employee engagement platform that helps employers track, measure, and share their employee happiness data with the world.

What happens now?
 
In the near term, we’ll continue to offer Joyful Squad’s best-in-class employee engagement platform to businesses of all sizes, from large multinational corporations to individual teams.
Soon we’ll be launching a refreshed platform, Voice by Change State, complete with new features and functionality designed to help clients keep a pulse on what matters most to their employees and applicants.
Now more than ever, companies need to understand the ‘why’ that drives candidates to apply and the ‘what’ that can be improved in their recruitment journey. Voice by Change State will help our clients answer those critical questions.
 
We also believe that capturing this type of data shouldn’t be cost prohibitive, unlike many survey platforms in the marketplace today. For early adopters, we intend to be able to offer Voice to clients as an annual subscription at a price point that everyone can afford…without blowing up your talent acquisition budget.
 
It may seem ironic to hear an agency – where revenue is typically dependent on how much money a client spends on advertising – seeking out ways to help their clients *spend less*.
 
Here’s one thing that won’t change: Change State will continue to let our customers drive the decisions behind the tools we build (and buy!) to solve their most pressing recruitment challenges.
 
We’re so excited to share more of our plans with you in the near future. If you’re interested in becoming a Beta client for Voice by Change State – please let us know.
 
But until then, take a look at why we’re so excited to grow with Joyful Squad.

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Graham Thornton

Co-Founder

Graham’s background includes building and leading teams to sell into the strategic talent acquisition space.

Martin Predd

Co-Founder

Martin brings 15 years of directing market research on the consumer branding side to Change State.

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