If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools of applicants. With programmatic, you’re given the ability to turn your “faucet” of candidates on and off whenever you need to drive more applicants. Sounds easy, right?

We’ve also heard programmatic recruitment marketing described as a rocket ship — that no one knows how to drive. A little more intimidating? Maybe. But when executed properly, programmatic campaigns can help you quickly fill your funnel of candidates for open roles. Marketing investment can be quickly redirected to the open roles that need the most attention. But when neglected, you can run into the same challenges you see in traditional advertising — too many applicants in all the wrong places.

Lucky for those looking to learn more, Appcast, recently published 2019 Recruitment Marketing Benchmark Report. What can you take away from this white paper as you start to familiarize yourself with programmatic?