Employer Brand & EVP Insights | CHANGE STATE
Unlock the Power of Your Happiest Employees
Effective recruitment marketing starts by identifying what makes your happiest employees thrive. Is it your competitive pay? Work-life balance? Comprehensive benefits? Supportive leadership? Opportunities for growth and training? Or something unique to your culture? Understanding these key motivators allows you to craft an authentic and compelling employer brand that resonates with top talent.
Remove the Guesswork with Our Proven Methodology
Our survey templates leverage time-tested techniques from the world of consumer marketing to deliver actionable results. By analyzing two critical factors—what your happiest employees value most in an employer and how they perceive your organization on those dimensions—our experts create a powerful perceptual map. This visualization pinpoints exactly where to focus your recruitment marketing efforts for maximum impact.
Uncover Market-Specific Employer Brand Insights
Gain a deeper understanding of how your employer brand is perceived across different sites, markets or job categories. By comparing these perceptions, we help you pinpoint which messages to emphasize or tone down in your recruitment marketing. This approach highlights opportunities to enhance candidate attraction while addressing areas to reduce employee attrition, ensuring your strategy aligns with market-specific needs.
Bring Your Target Candidates to Life with Change State Talent Personas
Understanding your audience is just as critical as crafting the right message. Our comprehensive Talent Personas give you a vivid picture of high-potential candidates, covering their demographics, life stage, online behavior, emotional connections to work, and the employers they admire most. With these insights, you can create more targeted and effective recruitment marketing strategies that truly resonate.
Easily Apply Talent Insights to Job Descriptions and Campaigns
Change State’s Talent Insights reports provide detailed creative briefs with actionable messaging recommendations. Use these insights to craft compelling job descriptions and build employer brand campaigns that resonate. Whether you partner with us or collaborate with your existing creative team, our findings will help you bring your recruitment marketing vision to life.
