This week we welcome Alysha Campbell to the podcast. With more than a decade of experience as both a recruiter and HR business partner, Alysha is currently Founder and Principal of CultureShift HR, where she helps companies utilize and engage their best talent while creating diverse and purposeful work environments that help businesses grow and thrive.
employer brand
Episode 31: Hiring for Potential with AI—The Future of Talent Acquisition & Management
This week we welcome Ashutosh Garg to the podcast. Ashutosh is CEO & co-founder of Eightfold.ai, the first Talent Intelligence Platform to address the talent gap by harnessing the power of AI and search, and founder of Bloomreach, a leading vendor for Digital Experience Platforms.
Episode 28: Farewell 2020—Reflections on Growing a Business During a Pandemic & Our Expectations of the Year Ahead
In our final episode of 2020, we are guest-free and share our reflections on Change State’s second year in business, the lessons we learned along the way, and the topics and trends we’ll be watching as we look ahead to the new year.
Episode 24: Year in Review—Reflections on the Pandemic’s Impact on Employer Branding
This week we’re guest-free and discuss the nominees for Recruiting Brief’s MVP award in the category of employer branding, as well as Glassdoor’s new “Review Intelligence” offering.
Episode 20: Workforce Planning, Internal Mobility, and Company Culture
This week we welcome Lucy Williams to the podcast. Lucy’s distinguished career in talent acquisition spans more than twenty years, with stints at such organizations as RP International, IBM, and most recently, Visa, where she led a team as Regional TA Director for Central Europe, Middle East and Africa.
Episode 17: You Are What You Reward — How Incentives Reveal Your Employer Brand
This week we welcome James Ellis to the podcast. A self-proclaimed employer branding “nerd”, James is a leading voice in the world of talent branding, having led EB initiatives at GroupOn and Universum before assuming his latest role at Roku. He’s also the author of several books, including “Talent Chooses You” and “The Employer Brand Handbook Volume 1: The Real World Guide to Working With Recruiters.”
Episode 8: Candidate Experience & The Future of Reputation Management
This week we discuss Gem’s recent “2020 Recruiting Trends Report.”
Topics include: the continued dominance of LinkedIn as a sourcing tool, the lack of basic email click and open tracking among recruiting teams, why a majority of TA leaders don’t think they need to understand “marketing” to do their jobs effectively, the connection between employer brand and marketing, the challenge of finding quality candidates when speed (e.g., time to hire) and cost are often the dominant metrics against which recruiters are measured, the prevalence and future growth of CRM’s, the top initiatives for TA leaders for the remainder of 2020, and the growing importance of data-driven recruitment marketing practices.
Episode 7: Unpacking Gem’s 2020 Recruiting Trends Report
This week we discuss Gem’s recent “2020 Recruiting Trends Report.”
Topics include: the continued dominance of LinkedIn as a sourcing tool, the lack of basic email click and open tracking among recruiting teams, why a majority of TA leaders don’t think they need to understand “marketing” to do their jobs effectively, the connection between employer brand and marketing, the challenge of finding quality candidates when speed (e.g., time to hire) and cost are often the dominant metrics against which recruiters are measured, the prevalence and future growth of CRM’s, the top initiatives for TA leaders for the remainder of 2020, and the growing importance of data-driven recruitment marketing practices.
Episode 3: How COVID Is Accelerating the HR Digital Transformation
This week we discuss our recently published HR Digital Transformation: 2020 Trends deck, with particular focus on how the pandemic is accelerating the pace of change for organizations of all sizes.
Episode 2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?
This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State.
Then we unpack Marty’s own blog post, ‘Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest ‘job seeker click’ can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.
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