employer brand perceptual map

Employer Branding for Entry Level Positions: How Your Most Satisfied Employees Should Guide Your Strategy

June 17, 2020

In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining what’s important to employees when choosing an employer (also called […]

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Employer Branding

An Easy Starting Point When Defining Your Employer Brand Value Prop

Martin Predd

January 28, 2020

For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at […]

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