In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining what’s important to employees when choosing an employer (also called
employer brand perceptual map
An Easy Starting Point When Defining Your Employer Brand Value Prop
For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at