Frequently Asked Questions | CHANGE STATE

Recruitment marketing is a set of proactive strategies designed to attract, engage and hire qualified candidates. As a key part of overall talent acquisition strategies, it applies marketing techniques to promote the employer brand, raise awareness of opportunities, and create engagement opportunities with potential candidates. This approach is vital for building a strong talent pipeline from which to draw from, ultimately improving quality of hire, reducing time to fill and saving time and money.

Change State specializes in helping companies build and enhance their employer brand, engage with potential candidates, and optimize talent acquisition through improved HR Tech solutions and processes. We offer services such as EVP creation, candidate experience surveys, intelligent job distribution, creative development, and more. Our goal is to help you attract and retain top talent while improving overall recruitment efficiency.

As an agency, one of our differentiators is our deep knowledge of HR technology and recruitment process improvement – and we are uniquely positioned to meet clients “where they are” with respect to the limitations of their tech stacks. Our commitment to transparency relies on a shared vision of (measurable) success that we define collaboratively to ensure clients are always confident in how budgets are being spent, and the results they recieve. One of our core values is to always keep learning, and we host new founders and innovators in talent acquisition on our podcast – The Changing State of Talent Acquisition. This provides us with a unique view of what’s new in recruitment, and supports creative approaches to talent acquisition that we bring back to our clients. Our team’s experience in both marketing and Human Capital gives us a unique perspective that helps us deliver tailored solutions to meet your specific needs.

In essence, an employer brand is an organization’s reputation as an employer. It is based on how we are perceived by job applicants, our employees (present and past), and the wider communities in which we operate.We can influence our employer brand, but because it’s based on the perceptions of others, it is ultimately defined by what these stakeholder groups believe to be true about us an employer.

At Change State, we believe that strong employer brands start with data, and good EVPs must be relevant, authentic, differentiated and credible with your target talent audience. .

Change State has 15+ years of experience directing market research on consumer branding and applying these methodologies to talent acquisition. Our primary focus is to help companies maximize their recruitment marketing investment using smart, data-driven approaches to evaluating and activating employer branding. We can support soup-to-nuts employer branding work from hypothesis generation and EVP discovery to employee surveys as well developing a creative brief and messaging guidelines.

Programmatic recruitment advertising is an automated approach to buying and placing job ads across various digital platforms. It uses data and algorithms to target the right candidates at the right time, optimizing ad spend and increasing the effectiveness of recruitment campaigns. By leveraging programmatic advertising, Change State can ensure your job postings reach a highly relevant audience, enhancing visibility and attracting qualified candidates more efficiently.

– Precision Targeting: Reaches the most relevant candidates based on data-driven insights.
– Efficiency: Automates the ad buying process, saving time and resources.
– Cost-Effectiveness: Optimizes ad spend by targeting only the most promising candidates.
– Scalability: Easily scales campaigns to reach a broader or more specific audience as needed.
– Real-Time Optimization: Continuously adjusts campaigns based on performance data to improve results.

Why should companies consider an external partner to support programmatic recruitment advertising? By selecting a trusted agency partner, companies can offload campaign execution tasks, and ensure there is a team ready to consistently monitor performance and make real-time optimizations. This enables TA professionals to spend more time on strategic goals and larger objectives.

An Applicant Tracking System (ATS) is software that manages the recruitment process by tracking and organizing candidate applications. It streamlines the hiring workflow, from job posting and application collection to interview scheduling and onboarding. An ATS helps recruiters efficiently manage large volumes of applications, ensuring no candidate is overlooked and improves the overall hiring process.

Change State seamlessly integrates with leading ATS platforms to enhance your recruitment marketing efforts. By connecting our tools and services with your existing ATS, we ensure a smooth flow of data and insights. This integration allows for better tracking of candidate engagement, streamlined communication, and more effective recruitment strategies based on comprehensive data analysis. Our approach is to use data to get as far down the funnel as possible: the ultimate goal is not to drive cheap clicks or applications, but quality hires for the best cost efficiency possible.

An ATS can significantly enhance your recruitment process by:
– Centralizing Candidate Information: All candidate data is stored in one place, making it easy to access and manage.
– Automating Administrative Tasks: Reduces manual work by automating tasks like resume screening, interview scheduling, and communication.
– Enhancing Collaboration: Facilitates better collaboration among hiring teams by providing a shared platform for feedback and communication.
– Improving Candidate Experience: Streamlines the application process, making it easier and more engaging for candidates.
– Providing Analytics and Reporting: Offers valuable insights into recruitment metrics, helping you make data-driven decisions.

Absolutely. We use advanced data analytics and targeted advertising strategies to reach the candidates who are most likely to be a good fit for your company. Our job advertising services are designed to maximize the visibility of your job postings and attract qualified candidates efficiently. Our approach is to start first with available historical performance data, paired with the best possible market data from our unique partner ecosystem (Lightcast, Indeed and others). We let the data inform our decision making and with the creation of custom dashboards and analysis, we continue to test and refine over time.There is no “one size fits all” solution, and we’re committed to complete transparency across the relationship so that we can deliver the best possible results.

We measure success through a combination of metrics, including application conversion rates, candidate engagement levels, time-to-hire, and quality of hire. Additionally, our Voice CX Surveys provide valuable insights into candidate experience, which helps refine and improve recruitment strategies over time.

Yes, recruitment marketing can benefit companies of all sizes. Whether you’re a small business looking to build your employer brand or a large corporation aiming to enhance your recruitment strategies, Change State can tailor our services to meet your needs. Effective recruitment marketing helps ensure you attract the right talent, regardless of your company’s size.

Change State works with companies across various industries, including technology, healthcare, finance, and manufacturing. Our expertise in recruitment marketing allows us to adapt our strategies to suit the unique challenges and opportunities of different sectors.

Voice CX Surveys, a tool offered by Change State, offers an intuitive and scalable tool to assess and enhance your candidate experience by collecting and analyzing feedback from candidates at every stage of the recruitment process. This data helps identify areas for improvement, leading to a more positive candidate experience. By optimizing the recruitment process based on real feedback, companies can attract higher-quality candidates, reduce time-to-hire, and increase offer acceptance rates. Other candidate experience survey providers can be very costly and time-consuming to implement – our goal is to remove these barriers for any organization on a mission to improve their candidate journey.

Getting started is easy. Simply contact us through our website to schedule a consultation. During this session, we’ll discuss your recruitment challenges and goals, and how Change State can help you achieve them through tailored marketing strategies and tools.

Search engine optimization (SEO) is critical in recruitment marketing because it helps your job postings and employer brand appear in search results when potential candidates are looking for opportunities. At Change State, we incorporate SEO best practices into all our services to ensure your content is easily discoverable by the right audience. And, if you’ve found us and are engaging with us on our site today – that’s a sign we’re pretty good at it!

Yes, we provide comprehensive analytics and reporting to track the performance of your recruitment marketing campaigns. This includes detailed insights into candidate engagement, application conversion rates, and overall campaign effectiveness, allowing you to make informed decisions and continuously improve your recruitment strategies.Change State’s out-of-the-box reporting contains a mix of standard publisher reports, jobs demand, and cost per hire reporting. We can also create customized reporting on any metrics or KPIs a client organization deems important, provided we can get regular access to quality data.Our philosophy is not to charge for reporting, either stock reports or client-specific custom dashboards. Transparency is a core founding value for Change State, one which we don’t aim to monetize.

At Change State, we prioritize diversity and inclusion in all our recruitment marketing efforts. We develop strategies and campaigns that reach diverse candidate pools, promote inclusive messaging, and help organizations build employer brands that attract talent from all backgrounds. We partner with the leading diversity recruiting platforms and providers to ensure the toolkit we can offer to clients is always up-to-date. Our goal is to support your commitment to creating a diverse and inclusive workplace.

Candidate experience refers to how job seekers perceive and react to the recruitment process of an organization. A positive candidate experience can enhance your employer brand, increase the likelihood of offer acceptance, and improve long-term employee retention. Conversely, a negative experience can deter top talent and harm your reputation. Change State focuses on optimizing candidate experience by mapping what the state of CX looks like today through Voice Surveys, and making data-backed recommendations to ensure every interaction leaves a positive impression.

Change State takes a personalized approach to recruitment marketing by first understanding your unique needs, and challenges. Further, every client’s goals are different, so there is no “one size fits all” approach that will work for every employer. We understand the importance of meeting our clients where they are today by conducting a thorough analysis of your current recruitment processes, employer brand, and target audience. Based on this analysis, we develop a customized strategy that includes tailored messaging, targeted advertising, employer branding initiatives, and data-driven optimizations to ensure the best results for your organization. We always document our approach to client collaboration through our Shared Agreement – authored in partnership with each client to ensure we are working from the same playbook of desired goals, timelines and measures of success.