Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing.
How Employer Branding Boosts Consumer Brand Value
Discover how consumer and employer brands influence each other, and why investing in both is crucial for sustainable growth. Learn strategies to elevate your employer brand alongside your consumer brand.
Why EVP Validation Matters: Insights from Tropicana
In our recent blog post, “How Generative AI Is Shaping the Future Workforce”, we explored how AI is transforming industries and redefining workforce needs. As new technologies emerge, so do new skill sets—not just for employees, but also for employers navigating how to integrate AI tools into their strategies.
The Uncanny Valley: Top Considerations When Using AI to Write Your Job Descriptions
In our recent blog post, “How Generative AI Is Shaping the Future Workforce”, we explored how AI is transforming industries and redefining workforce needs. As new technologies emerge, so do new skill sets—not just for employees, but also for employers navigating how to integrate AI tools into their strategies.
How Generative AI is Shaping the Future Workforce: New Skills, Emerging Roles and the Need for Strategic Workforce Planning
Imagine a world where AI doesn’t just automate tasks but creates entirely new jobs and industries. That’s the power of Generative AI. It’s not just about efficiency; it’s about unlocking human potential and reshaping the way we work. But are companies prepared for this transformation?
Voice Candidate Experience Surveys by Change State: Revolutionizing Candidate Experience with Data-Driven Insights
In the changing state of talent acquisition, understanding the nuances of candidate experience has become paramount. At Change State, we believe that to excel in recruitment, companies must first comprehend how their candidates perceive and experience the recruitment process.
Five Employer Branding Tips Every Recruiter Should Know
1. We Don’t “Own” Our Employer Brand… Our Candidates and Employees Do!
A common misconception among TA professionals is that an employer brand is something we ‘own’ or ‘create.’ In reality, employer brands are based on the perceptions of job candidates, current and previous employees, and the wider communities in which we operate.
State of the Industry: Our Top Five Takeaways from HR Tech 2023
HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on what’s changed (and hasn’t changed) for Change State and the industry at large in the past four years.
Four Years of Continual Learning: Our Journey Building Change State
Today is an exciting day for us, as we celebrate our four-year anniversary of launching Change State. When Marty and I ventured out in 2019, the economy looked quite a bit different than it did today. But in truth, we […]
Change State Acquires Employee Engagement Platform Joyful Squad
When we founded Change State in May of 2019, we set out to elevate the expectations of recruitment marketing agencies. To us, this means helping organizations grow in areas well beyond spending advertising budgets. We take the initiative to keep […]
