We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines
Recruitment Marketing
How To Make Glassdoor Ratings More Actionable
Glassdoor is a great starting point for employers looking to get a quick, 30,000-ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer
(Change) State of the Industry: Latest Trends in Programmatic Recruitment Marketing
If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools
HR Tech 2019: What We Noticed
HR Tech 2019 was my 10th HR Tech in just about as many years, and Marty’s first, which put us in a unique position as a company to suss out both long-term trends in the industry and some “surprise” observations
Introducing The Changed Project: A Job Board for the Previously Incarcerated
Over the past year, we’ve been keeping a close eye on two important trends: The unemployment rate in the US is the lowest it’s been in decades, creating the fiercest talent market in recent memory. The incarceration rate in the
When Basic “Blocking and Tackling” Affects Your Recruitment Strategy
Having the right recruitment tools, technology and processes in place can have a huge impact on your ability to organically build your applicant funnel. Our clients are stretched thin with an uber competitive job marketing – and don’t always have
What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. Site visits. Focus groups. One-on-one team member
Artificial Intelligence in Recruiting: Where Do You Start?
Over the past decade, I’m not sure I’ve seen a buzz word pick up traction as quickly as “artificial intelligence” has in the recruiting space. It’s been dominating the ‘blogosphere’ and main stage at most HR tech-related conferences throughout 2019.
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance