Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing.
Employer Branding
How Employer Branding Boosts Consumer Brand Value
Discover how consumer and employer brands influence each other, and why investing in both is crucial for sustainable growth. Learn strategies to elevate your employer brand alongside your consumer brand.
Why EVP Validation Matters: Insights from Tropicana
In our recent blog post, “How Generative AI Is Shaping the Future Workforce”, we explored how AI is transforming industries and redefining workforce needs. As new technologies emerge, so do new skill sets—not just for employees, but also for employers navigating how to integrate AI tools into their strategies.
Voice Candidate Experience Surveys by Change State: Revolutionizing Candidate Experience with Data-Driven Insights
In the changing state of talent acquisition, understanding the nuances of candidate experience has become paramount. At Change State, we believe that to excel in recruitment, companies must first comprehend how their candidates perceive and experience the recruitment process.
Five Employer Branding Tips Every Recruiter Should Know
1. We Don’t “Own” Our Employer Brand… Our Candidates and Employees Do!
A common misconception among TA professionals is that an employer brand is something we ‘own’ or ‘create.’ In reality, employer brands are based on the perceptions of job candidates, current and previous employees, and the wider communities in which we operate.
On Breaking Down Silos: Do Employer Brands Exist?
On a recent episode of The Changing State of Talent Acquisition podcast, we entertained a provocative question: Do employer brands exist? Our guest was Lindsay Peterson, a branding expert who has managed some of the world’s most recognizable household brands, […]
How to Get More Out of Employee Satisfaction Surveys
If you’re like most talent acquisition leaders, you probably pay close to a couple of top line metrics from your eSat surveys. You may be able to rattle off your latest NPS score, or perhaps you keep a close eye […]
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight […]
How to Create Authentic Employee Testimonial Videos That Support Your Employer Brand
With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools […]
Diversity & Inclusion is Not an Employer Brand Strategy
For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Much has been written on the subject, and most […]
