Having the right recruitment tools, technology and processes in place can have a huge impact on your ability to organically build your applicant funnel. Our clients are stretched thin with an uber competitive job marketing – and don’t always have the time to continually spot check areas for improvement. And we consider ourselves to be a great layer of insurance for all recruitment decisions.
One lesson we’ve seen often lately as we onboard new clients, is that often times we take for granted the basic “blocking and tackling” that goes into building out a holistic recruitment strategy.
Here are two examples from just last week:
First Client We Love:
We took on a technology selection project for a client in New Jersey to help select and implement a new Applicant Tracking System. The initial client proposal was for assistance rewriting job descriptions to attract more candidates. But a quick look at their current setup, and we realized their jobs were hidden from sites like Indeed and Google for Jobs – meaning free, organic traffic from two of the largest applicant sources was non-existent.
It’s been seven days since we’ve gone “live” with their new ATS and careers page. In the past week, our client has seen more job applicants (read: free traffic!) than in the previous twelve months combined. One of our recruiters on our project has 12 interviews scheduled from free organic traffic.
Second Client We Love:
As the new Agency of Record executing recruitment marketing strategies for this client, we’re always looking to identify the most effective avenues from which to source. So as we dug into results from an earlier Spring marketing campaign – color us shocked to see that all social recruitment ads, email campaigns and job postings drove zero applications and (obviously) zero hires!
Lesson learned? Their previous recruitment marketing agency had never set up source tracking for this vendor. Basic blocking and tackling.
Lucky for us, we think we’ve seen it all and we’ve done it all after spending the past 15 years in talent acquisition. We’ve sat on all sides of the metaphorical table when pitching, purchasing or implementing HR technology stacks and recruitment marketing plans. So when Google for Hire decides to sunset their ATS with little notice, we already have a pocket full of solutions ready for our growth clients.
