Today is an exciting day for us, as we celebrate our four-year anniversary of launching Change State. When Marty and I ventured out in 2019, the economy looked quite a bit different than it did today. But in truth, we
Graham Thornton
Change State Acquires Employee Engagement Platform Joyful Squad
When we founded Change State in May of 2019, we set out to elevate the expectations of recruitment marketing agencies. To us, this means helping organizations grow in areas well beyond spending advertising budgets. We take the initiative to keep
Introducing Equal Opportunity Hires
After several months of hard work, we are thrilled to announce the launch of Equal Opportunity Hires (EOH), our social impact initiative. At its core, EOH is a job search platform focused on connecting a diverse talent pool of job
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight
Raising Expectations of a Recruitment Marketing Agency
When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
Our Key Learnings From Year One As A Bootstrapped Company
Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing. I accidentally deleted our website the night before our first article came out on ERE
Virtual Coffee with Hannah Fleishman: How HubSpot Built a Successful Employer Branding Function From the Ground Up
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the
Leveraging Third Party Data to Understand Wages and Talent Pool Availability
High-volume recruitment presents unique challenges for talent acquisition teams. The sheer quantity of roles that need to be filled, combined with intense competition from other employers means relatively small differences in conversion ratios from top of the funnel to hire
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