After several months of hard work, we are thrilled to announce the launch of Equal Opportunity Hires (EOH), our social impact initiative. At its core, EOH is a job search platform focused on connecting a diverse talent pool of job
Diversity, Equity and Inclusion
On Breaking Down Silos: Do Employer Brands Exist?
On a recent episode of The Changing State of Talent Acquisition podcast, we entertained a provocative question: Do employer brands exist? Our guest was Lindsay Peterson, a branding expert who has managed some of the world’s most recognizable household brands,
How to Get More Out of Employee Satisfaction Surveys
If you’re like most talent acquisition leaders, you probably pay close to a couple of top line metrics from your eSat surveys. You may be able to rattle off your latest NPS score, or perhaps you keep a close eye
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight
How to Create Authentic Employee Testimonial Videos That Support Your Employer Brand
With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools
Diversity & Inclusion is Not an Employer Brand Strategy
For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Much has been written on the subject, and most
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
Employer Branding During Crisis: Our Early Thoughts About the Road Ahead
“Adversity doesn’t build character – it reveals it.” -James Lane Allen In the wake of the global COVID-19 pandemic, organizations are rightly consumed by the pressing work at hand – how to survive the worst economic crisis since the Great
Virtual Coffee with Hannah Fleishman: How HubSpot Built a Successful Employer Branding Function From the Ground Up
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer
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