magine a world where AI doesn’t just automate tasks but creates entirely new jobs and industries. That’s the power of Generative AI. It’s not just about efficiency; it’s about unlocking human potential and reshaping the way we work. But are companies prepared for this transformation?
HR Technology
State of the Industry: Our Top Five Takeaways from HR Tech 2023
HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on what’s changed (and hasn’t changed) for Change State and the industry at large in the past four years.
Change State Acquires Employee Engagement Platform Joyful Squad
When we founded Change State in May of 2019, we set out to elevate the expectations of recruitment marketing agencies. To us, this means helping organizations grow in areas well beyond spending advertising budgets. We take the initiative to keep
Introducing Equal Opportunity Hires
After several months of hard work, we are thrilled to announce the launch of Equal Opportunity Hires (EOH), our social impact initiative. At its core, EOH is a job search platform focused on connecting a diverse talent pool of job
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight
Raising Expectations of a Recruitment Marketing Agency
When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
Our Key Learnings From Year One As A Bootstrapped Company
Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing. I accidentally deleted our website the night before our first article came out on ERE
Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the
(Change) State of the Industry: Latest Trends in Programmatic Recruitment Marketing
If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools
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