With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools
employer brand
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
Employer Branding During Crisis: Our Early Thoughts About the Road Ahead
“Adversity doesn’t build character – it reveals it.” -James Lane Allen In the wake of the global COVID-19 pandemic, organizations are rightly consumed by the pressing work at hand – how to survive the worst economic crisis since the Great
Virtual Coffee with Hannah Fleishman: How HubSpot Built a Successful Employer Branding Function From the Ground Up
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the
Quantifying the ROI of a Strong Employer Brand
We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines