With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools
Diversity & Inclusion is Not an Employer Brand Strategy
For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Much has been written on the subject, and most
Employer Branding for Entry Level Positions: How Your Most Satisfied Employees Should Guide Your Strategy
In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining what’s important to employees when choosing an employer (also called
Employer Branding During Crisis: Our Early Thoughts About the Road Ahead
“Adversity doesn’t build character – it reveals it.” -James Lane Allen In the wake of the global COVID-19 pandemic, organizations are rightly consumed by the pressing work at hand – how to survive the worst economic crisis since the Great
An Easy Starting Point When Defining Your Employer Brand Value Prop
For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at
How To Make Glassdoor Ratings More Actionable
Glassdoor is a great starting point for employers looking to get a quick, 30,000-ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily