For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at
Employer Branding
Virtual Coffee with Hannah Fleishman: How HubSpot Built a Successful Employer Branding Function From the Ground Up
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
Quantifying the ROI of a Strong Employer Brand
We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines
How To Make Glassdoor Ratings More Actionable
Glassdoor is a great starting point for employers looking to get a quick, 30,000-ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer
How to Put the “Candid” Back in Candidate Experience Surveys
At Change State, we firmly believe your current and prospective employees are your best customers, yet when it comes to collecting feedback from these audiences, a host of special considerations applies. Unlike a business’s traditional “customers”, prospective employees are both evaluating
Artificial Intelligence in Recruiting: Where Do You Start?
Over the past decade, I’m not sure I’ve seen a buzz word pick up traction as quickly as “artificial intelligence” has in the recruiting space. It’s been dominating the ‘blogosphere’ and main stage at most HR tech-related conferences throughout 2019.
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance
How to Find Truckers in a Haystack: Four Ways to Bring Your Recruitment Marketing Strategy into the Modern Age
“Too many of our decisions are made using foundational data and beliefs we established a long time ago.” This quote in a recent article from Fistful of Talent really got us thinking about some of the legacy recruiting practices still in place
Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?
If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each
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