This week we welcome Jody Ordioni to the podcast. Jody is Chief Brand Officer of Brandemix, founder of Achieve Engagement, and author of The Talent Brand, and award-winning book on structured approaches to brand building.
recruiter performance metrics
Episode 8: Candidate Experience & The Future of Reputation Management
This week we discuss Gem’s recent “2020 Recruiting Trends Report.”
Topics include: the continued dominance of LinkedIn as a sourcing tool, the lack of basic email click and open tracking among recruiting teams, why a majority of TA leaders don’t think they need to understand “marketing” to do their jobs effectively, the connection between employer brand and marketing, the challenge of finding quality candidates when speed (e.g., time to hire) and cost are often the dominant metrics against which recruiters are measured, the prevalence and future growth of CRM’s, the top initiatives for TA leaders for the remainder of 2020, and the growing importance of data-driven recruitment marketing practices.