This week we welcome Lindsay Pedersen to the podcast. Lindsay spent her early career as a brand manager at Clorox before starting her own brand strategy consulting firm, Ironclad Brand Strategy.
recruitment marketing agency
Episode 35: The Shape of Work—A New Language for Talent Matching
This week we welcome Hung Lee to the podcast. With more than 20 years of recruiting experience, Hung is the creator and curator of the wildly popular “Recruiting Brainfood” newsletter and community, and Founder of Workshape.io, a next generation matching service for tech talent.
Episode 34: Birth of an Industry—The Evolution of Employer Branding
This week we welcome Aaron Kraljev to the podcast. Aaron began his career at Wells Fargo, where he served as VP – Marketing Program Manager for the Student Banking Program, before transitioning in 2009 to lead the organization’s employer brand and candidate advocacy program.
Episode 33: Beyond Pedigree—How Assessments Are Democratizing Technical Recruiting
This week we welcome Vivek Ravisankar, CEO of HackerRank, to the podcast. Vivek co-founded HackerRank in 2012 with the mission of using skills assessments to match developers with the right jobs.
Episode 32: Lightning in a Bottle — How Miami Mayor Suarez is Building the Next Silicon Valley
This week we welcome Francis Suarez, Mayor of Miami, to the podcast. Mayor Suarez made news in recent months with his Twitter activity promoting Miami as the next Silicon Valley.
Episode 30: Keeping the “Human” in HR — How to Cultivate a Culture of Meaning & Purpose
This week we welcome Alysha Campbell to the podcast. With more than a decade of experience as both a recruiter and HR business partner, Alysha is currently Founder and Principal of CultureShift HR, where she helps companies utilize and engage their best talent while creating diverse and purposeful work environments that help businesses grow and thrive.
Episode 31: Hiring for Potential with AI—The Future of Talent Acquisition & Management
This week we welcome Ashutosh Garg to the podcast. Ashutosh is CEO & co-founder of Eightfold.ai, the first Talent Intelligence Platform to address the talent gap by harnessing the power of AI and search, and founder of Bloomreach, a leading vendor for Digital Experience Platforms.
Episode 29: Punk Rock HR — How to Bet on Yourself and Take Control of Your Career in 2021 & Beyond
This week we welcome Laurie Ruettimann to the podcast. As the face of the popular “Punk Rock HR” podcast, Laurie will need no introduction for many of our listeners.
Episode 27: Talking Shop — In Conversation With a Fellow Recruitment Marketing Agency Founder
This week we welcome Kelly Robinson to the podcast. Kelly has founded numerous ventures in the talent acquisition space, including a staffing firm (MECS Communications), a job distribution platform (Broadbean), a marketing content sharing tool (Paiger), and most recently, RedDotMedia, a recruitment marketing agency.
Episode 2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?
This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State.
Then we unpack Marty’s own blog post, ‘Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest ‘job seeker click’ can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.