Episode 2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?

Episode Description

This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State. 

Then we unpack Marty’s own blog post, ‘Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest ‘job seeker click’ can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.

Links

Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic