Talent Insights | CHANGE STATE
Unlock the power of your happiest employees.
Remove the guesswork with our proven methodology.
Our survey templates are based on proven techniques borrowed from the world of consumer marketing. By combining two key factors—what your happiest employees are looking for in an employer, along with how they perceive you on these same dimensions—our experienced analysts generate a powerful perceptual map that illustrates precisely where you should focus your recruitment marketing messages.
Identify key differences in your employer brand perceptions by market.
By comparing your employer brand’s perceptions across sites or markets, we make it easy to identify which messages should be emphasized (or muted) in recruitment marketing efforts, and highlight areas for improvement to boost candidate attraction and mitigate employee attrition.
Bring your target candidates to life with Change State Talent Personas.
Easily apply talent insights to new job descriptions and creative campaigns.
Our Talent Insights reports include detailed creative briefs with specific messaging recommendations. Work with Change State to bring them to life with new job descriptions and employer brand campaigns, or bring our findings to your existing creative partner!