Change State

Talent Insights | CHANGE STATE

Unlock the power of your happiest employees.

Effective recruitment marketing begins with a clear understanding of what your happiest employees love about working for you. Is it your competitive base pay? Work-life balance? Benefits? Supportive leadership? Training opportunities? Something else entirely?

Remove the guesswork with our proven methodology.

Our survey templates are based on proven techniques borrowed from the world of consumer marketing. By combining two key factors—what your happiest employees are looking for in an employer, along with how they perceive you on these same dimensions—our experienced analysts generate a powerful perceptual map that illustrates precisely where you should focus your recruitment marketing messages.

Identify key differences in your employer brand perceptions by market.

By comparing your employer brand’s perceptions across sites or markets, we make it easy to identify which messages should be emphasized (or muted) in recruitment marketing efforts, and highlight areas for improvement to boost candidate attraction and mitigate employee attrition.

Bring your target candidates to life with Change State Talent Personas.

Knowing who you’re targeting is as important as the messages you use to reach them. Our detailed Talent Personas bring high potential candidates to life, including their demographics, life stage, online behavior, emotional associations with work, and the competing employers they most admire.

Easily apply talent insights to new job descriptions and creative campaigns.

Our Talent Insights reports include detailed creative briefs with specific messaging recommendations. Work with Change State to bring them to life with new job descriptions and employer brand campaigns, or bring our findings to your existing creative partner!

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