If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools of applicants. With programmatic, you’re given the ability to turn your “faucet” of candidates on and off whenever you need to drive more applicants. Sounds easy, right?
We’ve also heard programmatic recruitment marketing described as a rocket ship — that no one knows how to drive. A little more intimidating? Maybe. But when executed properly, programmatic campaigns can help you quickly fill your funnel of candidates for open roles. Marketing investment can be quickly redirected to the open roles that need the most attention. But when neglected, you can run into the same challenges you see in traditional advertising — too many applicants in all the wrong places.
Lucky for those looking to learn more, Appcast, recently published 2019 Recruitment Marketing Benchmark Report. What can you take away from this white paper as you start to familiarize yourself with programmatic?
For starters, we can see some extreme polarities across industries. Are you recruiting in the transportation industry? Well, you better have a streamlined mobile application process. Applicants in Transportation are five times more likely to apply from a mobile device than candidates in Engineering.
Have you checked out your Glassdoor rating lately? According to Appcast’s data, companies with a Glassdoor rating over 4.0 often see an improvement on their application rate of over 50%. Where’s the value in investing in your employer brand? Hint: More applications at no additional cost.
When are you posting your jobs? Or better yet, when are your recruiters posting your company’s jobs on LinkedIn or other social channels? Appcast data shows that over half of candidate applications come in during the first three days of the work week. Case of the Mondays? Monday is consistently the most heavily traffic day for applicant volume.