If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools
Talent Analytics
HR Tech 2019: What We Noticed
HR Tech 2019 was my 10th HR Tech in just about as many years, and Marty’s first, which put us in a unique position as a company to suss out both long-term trends in the industry and some “surprise” observations
When Basic “Blocking and Tackling” Affects Your Recruitment Strategy
Having the right recruitment tools, technology and processes in place can have a huge impact on your ability to organically build your applicant funnel. Our clients are stretched thin with an uber competitive job marketing – and don’t always have
Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?
We’ve mentioned it before, but the current recruitment market has changed. Just five years ago, Google for Jobs didn’t exist. Programmatic advertising, responsible for a flurry of recent acquisitions in the talent acquisition space, was in its infancy. And the ability
Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking
Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it’s one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment
Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?
If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each
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