If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each subsequent application being viewed by a recruiter drops below 50%. This is not only bad for the candidate experience, but also an inefficient use of your limited recruitment marketing budget.
Ultimately, we believe this traces back to a dated agency commission model that rewards agencies for each dollar of your budget they spend, rather than for delivering the outcomes that matter most to talent acquisition teams. It’s a bit like going to a full-service gas station and tipping the attendant extra for clumsily overfilling your tank and spilling gas all over the pavement.
We saw this trend firsthand in a client onboarding call last week. We asked them for their goals with partnering with Change State for their recruitment marketing efforts. Their answer started with “We have X dollars to spend in this market and Y dollars to spend here.” If you viewed your agency as an expense instead of a partner, you’ve likely had similar conversation.
At Change State, we believe there’s a better way. We’re doing away with the one-sided commission model and work with our clients to define “success” based on trackable results, rather than maxing out an arbitrarily defined budget. We understand that your advertising strategy matters when it comes to recruitment marketing. But we also understand that measurement is key. We want our clients to invest their recruitment marketing dollars with the resources that deliver the largest number of viewed applications and qualified candidates. We win when our clients win, and we define success together.