Change State

talent acquisition

Episode 17: You Are What You Reward — How Incentives Reveal Your Employer Brand

This week we welcome James Ellis to the podcast. A self-proclaimed employer branding “nerd”, James is a leading voice in the world of talent branding, having led EB initiatives at GroupOn and Universum before assuming his latest role at Roku. He’s also the author of several books, including “Talent Chooses You” and “The Employer Brand Handbook Volume 1: The Real World Guide to Working With Recruiters.”

Episode 7: Unpacking Gem’s 2020 Recruiting Trends Report

This week we discuss Gem’s recent “2020 Recruiting Trends Report.”

Topics include: the continued dominance of LinkedIn as a sourcing tool, the lack of basic email click and open tracking among recruiting teams, why a majority of TA leaders don’t think they need to understand “marketing” to do their jobs effectively, the connection between employer brand and marketing, the challenge of finding quality candidates when speed (e.g., time to hire) and cost are often the dominant metrics against which recruiters are measured, the prevalence and future growth of CRM’s, the top initiatives for TA leaders for the remainder of 2020, and the growing importance of data-driven recruitment marketing practices.