If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. Site visits. Focus groups. One-on-one team member
Artificial Intelligence in Recruiting: Where Do You Start?
Over the past decade, I’m not sure I’ve seen a buzz word pick up traction as quickly as “artificial intelligence” has in the recruiting space. It’s been dominating the ‘blogosphere’ and main stage at most HR tech-related conferences throughout 2019.
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance
Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?
We’ve mentioned it before, but the current recruitment market has changed. Just five years ago, Google for Jobs didn’t exist. Programmatic advertising, responsible for a flurry of recent acquisitions in the talent acquisition space, was in its infancy. And the ability
Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking
Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it’s one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment
How to Find Truckers in a Haystack: Four Ways to Bring Your Recruitment Marketing Strategy into the Modern Age
“Too many of our decisions are made using foundational data and beliefs we established a long time ago.” This quote in a recent article from Fistful of Talent really got us thinking about some of the legacy recruiting practices still in place
Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?
If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each