Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast
Our Key Learnings From Year One As A Bootstrapped Company
Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing. I accidentally deleted our website the night before our first article came out on ERE
Employer Branding During Crisis: Our Early Thoughts About the Road Ahead
“Adversity doesn’t build character – it reveals it.” -James Lane Allen In the wake of the global COVID-19 pandemic, organizations are rightly consumed by the pressing work at hand – how to survive the worst economic crisis since the Great
An Easy Starting Point When Defining Your Employer Brand Value Prop
For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. EVP or EBVP – is an important first step, yet it’s not always easy to know where to begin. Definitions and approaches vary, but at
Virtual Coffee with Hannah Fleishman: How HubSpot Built a Successful Employer Branding Function From the Ground Up
Introducing Our Virtual Coffee Mini Feature This week we’re excited to debut a new mini feature on the Change State blog — a series of “Virtual Coffees” with leaders from around the talent acquisition universe. These are informal discussions we
Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the
Leveraging Third Party Data to Understand Wages and Talent Pool Availability
High-volume recruitment presents unique challenges for talent acquisition teams. The sheer quantity of roles that need to be filled, combined with intense competition from other employers means relatively small differences in conversion ratios from top of the funnel to hire
Quantifying the ROI of a Strong Employer Brand
We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines
How To Make Glassdoor Ratings More Actionable
Glassdoor is a great starting point for employers looking to get a quick, 30,000-ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer