After several months of hard work, we are thrilled to announce the launch of Equal Opportunity Hires (EOH), our social impact initiative. At its core, EOH is a job search platform focused on connecting a diverse talent pool of job […]
On Breaking Down Silos: Do Employer Brands Exist?
On a recent episode of The Changing State of Talent Acquisition podcast, we entertained a provocative question: Do employer brands exist? Our guest was Lindsay Peterson, a branding expert who has managed some of the world’s most recognizable household brands, […]
How to Get More Out of Employee Satisfaction Surveys
If you’re like most talent acquisition leaders, you probably pay close to a couple of top line metrics from your eSat surveys. You may be able to rattle off your latest NPS score, or perhaps you keep a close eye […]
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight […]
Raising Expectations of a Recruitment Marketing Agency
When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the […]
How to Create Authentic Employee Testimonial Videos That Support Your Employer Brand
With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools […]
Diversity & Inclusion is Not an Employer Brand Strategy
For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Much has been written on the subject, and most […]
Employer Branding for Entry Level Positions: How Your Most Satisfied Employees Should Guide Your Strategy
In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining what’s important to employees when choosing an employer (also called […]
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast […]
Our Key Learnings From Year One As A Bootstrapped Company
Last week we hit the twelve month mark at Change State. We’d be lying if we told you the first year was all smooth sailing. I accidentally deleted our website the night before our first article came out on ERE […]
