If you’ve kept your pulse on recruitment trends over the past few years, you’ve probably heard about programmatic recruitment marketing. Put simply, programmatic recruitment marketing uses technology to allow you to ‘bid’ on applications in real time, across multiple pools
HR Tech 2019: What We Noticed
HR Tech 2019 was my 10th HR Tech in just about as many years, and Marty’s first, which put us in a unique position as a company to suss out both long-term trends in the industry and some “surprise” observations
Introducing The Changed Project: A Job Board for the Previously Incarcerated
Over the past year, we’ve been keeping a close eye on two important trends: The unemployment rate in the US is the lowest it’s been in decades, creating the fiercest talent market in recent memory. The incarceration rate in the
How to Put the “Candid” Back in Candidate Experience Surveys
At Change State, we firmly believe your current and prospective employees are your best customers, yet when it comes to collecting feedback from these audiences, a host of special considerations applies. Unlike a business’s traditional “customers”, prospective employees are both evaluating
When Basic “Blocking and Tackling” Affects Your Recruitment Strategy
Having the right recruitment tools, technology and processes in place can have a huge impact on your ability to organically build your applicant funnel. Our clients are stretched thin with an uber competitive job marketing – and don’t always have
What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. Site visits. Focus groups. One-on-one team member
Artificial Intelligence in Recruiting: Where Do You Start?
Over the past decade, I’m not sure I’ve seen a buzz word pick up traction as quickly as “artificial intelligence” has in the recruiting space. It’s been dominating the ‘blogosphere’ and main stage at most HR tech-related conferences throughout 2019.
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance
Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?
We’ve mentioned it before, but the current recruitment market has changed. Just five years ago, Google for Jobs didn’t exist. Programmatic advertising, responsible for a flurry of recent acquisitions in the talent acquisition space, was in its infancy. And the ability
Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking
Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it’s one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment