On a recent episode of The Changing State of Talent Acquisition podcast, we entertained a provocative question: Do employer brands exist? Our guest was Lindsay Peterson, a branding expert who has managed some of the world’s most recognizable household brands,
recruitment marketing agency
How to Get More Out of Employee Satisfaction Surveys
If you’re like most talent acquisition leaders, you probably pay close to a couple of top line metrics from your eSat surveys. You may be able to rattle off your latest NPS score, or perhaps you keep a close eye
How To Select A Recruiting Marketing Agency In 2021 (And The Future..!)
In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight
Raising Expectations of a Recruitment Marketing Agency
When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the
Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?
If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each