Change State


Change State is thrilled to introduce a new recurring “mini” feature on the Changing State of Talent Acquisition podcast. In “Change State Methods and Practices”, we’ll periodically share practical tips, frameworks, tools, and strategies we rely on to help our clients build world-class talent brands and recruitment marketing strategies.

What is Methods & Practices?

We launched the podcast five years ago with a focus on education: how do we engage with, promote, and elevate the most interesting voices in our industry? This has led to fascinating conversations with nearly 60 leaders in and around the talent acquisition space. As our listener base has grown, some questions keep popping up from our fans: What is Change State, anyway? How do we help clients? How can I take a similar approach in my organization?

Methods & Practices is one part of our answer. Staying true to our educational mission, these mini episodes provide a quick “behind the scenes” look at our approaches to solving common problems in the TA space. And while we love the opportunity to partner with new clients, we created these, like all of our episodes, to be helpful whether you ever become a Change State Client.

Have a topic or guest suggestion? We love to hear from our fans! Shoot us an email at

Topics include:

The definition of employer brand, how an employer brand differs from an employee value proposition, perception vs. reality in branding, the connection between a consumer or master brand and an employer brand, key dimensions of strong employer brands, stakeholder groups involved with an EVP project, and the top considerations when designing an employee survey.

Martin Predd

Martin Predd

Co-Founder, Change State
Related Podcasts
Episode 59: Change State Methods & Practices #1