Change State


Episode 17: You Are What You Reward — How Incentives Reveal Your Employer Brand

This week we welcome James Ellis to the podcast. A self-proclaimed employer branding “nerd”, James is a leading voice in the world of talent branding, having led EB initiatives at GroupOn and Universum before assuming his latest role at Roku. He’s also the author of several books, including “Talent Chooses You” and “The Employer Brand Handbook Volume 1: The Real World Guide to Working With Recruiters.”

Episode 1: One Year Bootstrapping a Recruitment Marketing Agency, COVID’s Impact on Recruitment Job Boards, and More

This week we dive into our biggest learnings from our first year of bootstrapping Change State, our recruitment marketing agency. We highlight our focus on writing original content, the use (or overuse) of social media, explain a ‘Jar of Awesome’ and more. Plus we unpack the article ‘COVID-19 and the Great Re-Hiring’ shared from VC-Firm Andreessen Horowitz’s ‘Software is Eating the World’ news feed.