In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight
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Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, āTrust and Attention, the Endless Dance.ā As we go through the exercise with clients around 2020 planning, I couldnāt help but think about the
How Generative AI is Shaping the Future Workforce: New Skills, Emerging Roles and the Need for Strategic Workforce Planning
magine a world where AI doesn’t just automate tasks but creates entirely new jobs and industries. That’s the power of Generative AI. It’s not just about efficiency; it’s about unlocking human potential and reshaping the way we work. But are companies prepared for this transformation?
When Basic āBlocking and Tacklingā Affects Your Recruitment Strategy
Having the right recruitment tools, technology and processes in place can have a huge impact on your ability to organically build your applicant funnel. Our clients are stretched thin with an uber competitive job marketing ā and donāt always have
Leveraging Third Party Data to Understand Wages and Talent Pool Availability
High–volume recruitment presents unique challenges for talent acquisition teams. The sheer quantity of roles that need to be filled, combined with intense competition from other employers means relatively small differences in conversion ratios from top of the funnel to hire
Employer Branding for Entry Level Positions: How Your Most Satisfied Employees Should Guide Your Strategy
In an earlier post, we covered the power of generating an Employer Brand Perceptual Map as a strong foundation upon which to build your employer brand value proposition. By combining whatās important to employees when choosing an employer (also called
Artificial Intelligence in Recruiting: Where Do You Start?
Over the past decade, Iām not sure Iāve seen a buzz word pick up traction as quickly as āartificial intelligenceā has in the recruiting space. Itās been dominating the āblogosphereā and main stage at most HR tech–related conferences throughout 2019.
How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization
One of the more exciting developments weāve been watching in the past 2–3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys. Many offer
Raising Expectations of a Recruitment Marketing Agency
When we set out to launchĀ Change StateĀ 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships. Again and again, we heard the
How to Create Authentic Employee Testimonial Videos That Support Your Employer Brand
With the unexpected acceleration of remote work in the wake of the COVID–19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Employee testimonial video tools