On a recent episode of The Changing State of Talent Acquisition podcast, we entertained a provocative question: Do employer brands exist? Our guest was Lindsay Peterson, a branding expert who has managed some of the worldâs most recognizable household brands,
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Diversity & Inclusion is Not an Employer Brand Strategy
For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Much has been written on the subject, and most
How to Find Truckers in a Haystack: Four Ways to Bring Your Recruitment Marketing Strategy into the Modern Age
âToo many of our decisions are made using foundational data and beliefs we established a long time ago.â This quote in a recent article from Fistful of Talent really got us thinking about some of the legacy recruiting practices still in place
State of the Industry: Our Top Five Takeaways from HR Tech 2023
HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on whatâs changed (and hasnât changed) for Change State and the industry at large in the past four years.
Change State Acquires Employee Engagement Platform Joyful Squad
When we founded Change State in May of 2019, we set out to elevate the expectations of recruitment marketing agencies. To us, this means helping organizations grow in areas well beyond spending advertising budgets. We take the initiative to keep
How To Make Glassdoor Ratings More Actionable
Glassdoor is a great starting point for employers looking to get a quick, 30,000–ft view of their reputation among current, past and prospective employees. Many TA teams we work with watch their average ratings on a weekly (if not daily
Our Key Learnings From Year One As A Bootstrapped Company
Last week we hit the twelve month mark at Change State. Weâd be lying if we told you the first year was all smooth sailing. I accidentally deleted our website the night before our first article came out on ERE
What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
If youâve been a part of defining or redefining your organizationâs employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. Site visits. Focus groups. One–on–one team member
Five Employer Branding Tips Every Recruiter Should Know
1. We Donât âOwnâ Our Employer Brand⊠Our Candidates and Employees Do!
A common misconception among TA professionals is that an employer brand is something we âownâ or âcreate.â In reality, employer brands are based on the perceptions of job candidates, current and previous employees, and the wider communities in which we operate.
HR Tech 2019: What We Noticed
HR Tech 2019 was my 10th HR Tech in just about as many years, and Martyâs first, which put us in a unique position as a company to suss out both long–term trends in the industry and some âsurpriseâ observations