For organizations serious about investing in their employer brands, defining your âvalue propâ â a.k.a. EVP or EBVP â is an important first step, yet itâs not always easy to know where to begin. Definitions and approaches vary, but at
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Introducing Equal Opportunity Hires
After several months of hard work, we are thrilled to announce the launch of Equal Opportunity Hires (EOH), our social impact initiative. At its core, EOH is a job search platform focused on connecting a diverse talent pool of job
Employer Branding For Startups: Why Itâs Never Too Early to Begin Tracking
Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, itâs one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment
Candidate Experience & The Hidden Costs of Cheap Job Traffic
Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were âdestinationâ sites from which the vast
How to Get More Out of Employee Satisfaction Surveys
If youâre like most talent acquisition leaders, you probably pay close to a couple of top line metrics from your eSat surveys. You may be able to rattle off your latest NPS score, or perhaps you keep a close eye
Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites
Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high–level âscorecardsâ of their performance
Employer Branding During Crisis: Our Early Thoughts About the Road Ahead
âAdversity doesnât build character â it reveals it.â -James Lane Allen In the wake of the global COVID–19 pandemic, organizations are rightly consumed by the pressing work at hand â how to survive the worst economic crisis since the Great
Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?
Weâve mentioned it before, but the current recruitment market has changed. Just five years ago, Google for Jobs didnât exist. Programmatic advertising, responsible for a flurry of recent acquisitions in the talent acquisition space, was in its infancy. And the ability
Quantifying the ROI of a Strong Employer Brand
Weâve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a businessâs bottom lines
Voice Candidate Experience Surveys by Change State: Revolutionizing Candidate Experience with Data-Driven Insights
In the changing state of talent acquisition, understanding the nuances of candidate experience has become paramount. At Change State, we believe that to excel in recruitment, companies must first comprehend how their candidates perceive and experience the recruitment process.