Change State

talent acquisition

Episode 17: You Are What You Reward — How Incentives Reveal Your Employer Brand

This week we welcome James Ellis to the podcast. A self-proclaimed employer branding “nerd”, James is a leading voice in the world of talent branding, having led EB initiatives at GroupOn and Universum before assuming his latest role at Roku. He’s also the author of several books, including “Talent Chooses You” and “The Employer Brand Handbook Volume 1: The Real World Guide to Working With Recruiters.”

Episode 7: Unpacking Gem’s 2020 Recruiting Trends Report

This week we discuss Gem’s recent “2020 Recruiting Trends Report.”

Topics include: the continued dominance of LinkedIn as a sourcing tool, the lack of basic email click and open tracking among recruiting teams, why a majority of TA leaders don’t think they need to understand “marketing” to do their jobs effectively, the connection between employer brand and marketing, the challenge of finding quality candidates when speed (e.g., time to hire) and cost are often the dominant metrics against which recruiters are measured, the prevalence and future growth of CRM’s, the top initiatives for TA leaders for the remainder of 2020, and the growing importance of data-driven recruitment marketing practices.

Episode 4: Diversity, Inclusion and Equity in the George Floyd Era

This week we welcome our first guest to the show, Janine Nicole Dennis, Chief Innovations Officer of Talent Think Innovations. Janine’s career spans more than fifteen years in HR and Talent Acquisition and has taken her through the world of pharmaceuticals, healthcare, staffing and R&D. Her deep industry experience, combined with her upbringing as the child of a black NYPD sergeant, affords her a unique and invaluable perspective about the TA challenges facing police departments at this heightened moment of awareness.

Episode 2: Why Do Recruitment Marketing Agencies Have a Bad Name? And How Has The Growth of Programmatic Recruitment Impacted the Candidate Experience?

This week we discuss why the term ‘recruitment marketing agency’ has such a negative connotation in the talent acquisition world. We share our views of a flawed compensation model, and our own client frustrations that led us to start Change State.

Then we unpack Marty’s own blog post, ‘Candidate Experience and the Hidden Costs of Cheap Job Seeker Traffic,’ to highlight how the search for the cheapest ‘job seeker click’ can produce a scavenger hunt for job seekers, creating hidden costs in terms of candidate experience and employer brand.