Change State


Episode Description

This week we welcome Ali Hackett to the podcast. After starting her career in the agency world, Ali spent more than 15 years as a talent acquisition and employer brand consultant before co-founding Meet & Engage, an award winning candidate experience technology. We sat down to discuss virtual hiring events in a post-pandemic recruiting landscape.

Topics include: how the pandemic has accelerated adoption of live virtual events, the challenge of standing out in a world characterized by “screen fatigue,” social mobility and the democratization of information, the use of talent personas to create personalized experiences, how positive candidate experiences lead to employer brand advocacy, key considerations when evaluating virtual event platforms, how to measure ROI of virtual event platform investments, the future of chatbots in recruiting, chatbot use cases and limitations, the importance of “humanizing” chatbot interactions, and how to create “social style” candidate experiences.

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